Hubspot
Boost email opens with AI-generated subject lines and email copy
Design stunning emails with customizable templates for newsletters, events, and more
Automate what happens after your email is sent with simple workflows
ActiveCampaign
Send what your contacts want to see
Create an email campaign for every occasion
Get up and running in no time
Moosend
Professionally designed, pre-built email templates
Retarget shoppers and recover sales with dynamic abandoned cart emails
Leverage your contacts habits & patterns with machine learning open predictability
Omnisend
Create beautiful, on-brand campaigns
Build shoppable emails fast
Get more opens and sales
Klaviyo
Dynamically add product recs to emails based on browsing history, past purchases, customer likes, and more.
Easily test various campaign elements, from content to design, to deliver the best version.
Segment or personalize emails based on predicted lifetime value, order date, and churn risk.
Salesforce
Activate relevant customer data at scale
Engage with hyper-dynamic content on the right channel
Maximise marketing effectiveness
Mailchimp
Reach more customers with less effort
Generate ROI with advanced segmentation
Let AI help you write the first draft
Stripo
Drag-n-drop and HTML email template builder
Design emails your way
Test email messages before sending them
Convertkit
Send simple, beautiful emails
Grow your email list with sign up forms and landing pages
Organize and understand your subscribers
Email marketing remains one of the most effective digital marketing strategies, allowing businesses to directly reach and engage their audience. It involves sending targeted emails to a group of recipients to promote products, share news, or build relationships.
How do you use email marketing?
Email marketing is a versatile tool used in various ways, depending on your goals:
- Promotional emails: These are sent to highlight special offers, sales, or new products. They aim to drive immediate sales by creating a sense of urgency.
- Newsletters: Regular updates that provide value to subscribers through content like articles, tips, or company news. They help in maintaining engagement and nurturing customer relationships.
- Transactional emails: These are triggered by specific actions taken by customers, such as order confirmations, shipping notifications, and password resets. They ensure smooth communication and improve customer experience.
- Behavioral emails: Based on user behavior, such as cart abandonment emails, product recommendations, and re-engagement campaigns, these emails are highly personalized and aim to convert potential customers.
Why make use of email marketing software?
Email marketing software is essential for managing and optimizing your campaigns. Here are key reasons to use it:
- Automation: Email marketing software allows for the automation of campaigns, saving time and ensuring timely delivery. Automated workflows can trigger emails based on user actions, making the communication more relevant.
- Personalization: Advanced tools enable segmentation and personalization, allowing you to send tailored messages to different audience segments. This increases engagement and conversion rates.
- Analytics and reporting: These tools provide detailed analytics and reporting features, helping you track open rates, click-through rates, and conversions. Insights from these metrics can be used to optimize future campaigns.
- Design templates: Most email marketing platforms offer a range of customizable templates, making it easy to create professional-looking emails without needing design skills.
- Compliance: Email marketing software helps ensure compliance with regulations like GDPR and CAN-SPAM by managing subscriptions and providing easy opt-out options.
Simple email marketing strategy utilizing email marketing software
A successful email marketing strategy doesn’t have to be complex. Here’s a step-by-step guide to getting started:
- Choose the right software
- Select an email marketing platform that fits your needs and budget. Popular options include Mailchimp, Constant Contact, and Sendinblue.
- Build your email list:
- Create signup forms: Use your website, social media, and other channels to encourage people to subscribe.
- Offer incentives: Entice sign-ups with discounts, free resources, or exclusive content.
- Segment your audience:
- Demographics: Age, gender, location, etc.
- Behavioral data: Past purchases, browsing behavior, email engagement.
- Design engaging emails:
- Use templates: Utilize the pre-designed templates available in your software.
- Craft compelling content: Write engaging subject lines and valuable content. Use a mix of images and text to make your emails visually appealing.
- Automate campaigns:
- Welcome series: Set up an automated series to greet new subscribers.
- Behavioral triggers: Create emails triggered by specific actions like cart abandonment or post-purchase follow-ups.
- Test and optimize:
- A/B testing: Experiment with different subject lines, content, and send times.
- Analyze results: Use your software’s analytics to monitor performance and make data-driven adjustments.
- Ensure compliance:
- Include unsubscribe links: Make it easy for recipients to opt-out.
- Respect privacy: Follow data protection regulations and respect your audience’s privacy.
Email marketing, when used effectively, can significantly enhance customer engagement and drive conversions. By utilizing email marketing software, businesses can streamline their efforts, personalize communication, and measure success with ease. Starting with a simple strategy, focusing on building a quality list, segmenting your audience, and creating engaging content, you can leverage the full potential of email marketing to grow your business.
Email automation software feature and pricing table
| Software | Key Features | Free Version | Paid Plans | Starting Cost |
| Mailchimp | Email templates, drag-and-drop editor, segmentation, A/B testing, analytics, CRM integration | Yes | Essentials, Standard, Premium |
$13/month (Essentials)
|
| Constant Contact | Email and SMS automation, contact management, event marketing, list segmentation, analytics | Yes (limited) | Core, Plus |
$12/month (Core)
|
| ActiveCampaign | Email marketing, CRM, segmentation, automation workflows, A/B testing, sales automation | No | Lite, Plus, Professional, Enterprise | $29/month (Lite) |
| HubSpot | Email marketing, CRM, customer journey tracking, lead nurturing, segmentation, reporting | Yes | Starter, Professional, Enterprise |
$18/month (Starter)
|
| Drip | E-commerce focused, personalization, segmentation, multichannel workflows, A/B testing | No | Basic, Pro, Enterprise |
$39/month (Basic)
|
| GetResponse | Email templates, segmentation, landing pages, sales funnels, analytics, web push notifications | Yes | Email Marketing, Marketing Automation |
$19/month (Email Marketing)
|
| Sendinblue | Email and SMS marketing, CRM, transactional emails, workflow automation, A/B testing | Yes | Starter, Business, Enterprise |
$25/month (Starter)
|
| ConvertKit | Audience segmentation, automation workflows, landing pages, sales funnels, tagging | Yes | Creator, Creator Pro |
$15/month (Creator)
|
| Klaviyo | E-commerce focused, segmentation, automation flows, product recommendations, SMS, analytics | No | Usage-based pricing |
Starting at $20/month
|
| Zoho Campaigns | Drag-and-drop editor, list management, autoresponders, A/B testing, social media integration | Yes | Standard, Professional |
$3/month (Standard, based on list size)
|
| AWeber | Email templates, segmentation, landing pages, autoresponders, analytics | Yes | Pro |
$19.99/month (Pro)
|
| Benchmark Email | Drag-and-drop editor, email templates, landing pages, segmentation, autoresponders, analytics | Yes | Pro, Enterprise | $15/month (Pro) |
| MailerLite | Drag-and-drop editor, automation workflows, segmentation, A/B testing, landing pages, surveys | Yes | Growing Business, Advanced |
$9/month (Growing Business)
|