What is ZoomInfo?
ZoomInfo is the leading B2B sales intelligence and engagement platform, offering the largest database of business contacts and company information. With over 100 million business profiles, ZoomInfo provides enterprise sales teams with comprehensive data, intent signals and engagement tools to identify, connect with and close their ideal customers.
Key Features
- Contact Database: Access the largest B2B contact database with over 100 million business profiles and direct dial numbers
- Intent Data: Identify companies actively researching topics related to your products and services
- Company Insights: Detailed firmographic, technographic and organizational data for millions of companies
- Conversation Intelligence: Analyze sales calls and meetings with AI-powered conversation insights
- Engagement Tools: Built-in email sequencing, dialer and workflow automation for sales outreach
- Website Visitor Tracking: Identify anonymous website visitors and convert them into actionable leads
- Data Enrichment: Automatically enrich and cleanse your CRM data to maintain accuracy
Who is ZoomInfo suitable for?
ZoomInfo is best suited for enterprise sales organizations with large budgets that need a comprehensive, all-in-one sales intelligence platform. The platform is particularly valuable for companies with dedicated sales development, revenue operations and marketing teams that need deep data insights and multi-channel engagement capabilities.
Pricing
ZoomInfo offers three tiers, all with custom pricing:
- Professional: Custom pricing - Core contact and company data with basic features
- Advanced: Custom pricing - Adds intent data, website visitor tracking and more
- Elite: Custom pricing - Full platform access with conversation intelligence and advanced features
Pros
- Largest B2B database with the most comprehensive coverage
- Powerful intent data to identify in-market buyers
- Complete platform with data, engagement and intelligence tools
Cons
- Very expensive, especially for smaller teams
- Requires annual contracts with significant commitment
- Data accuracy can vary, particularly for smaller companies