What is OwlyWriter?
OwlyWriter is Hootsuite's built-in AI-powered social media content creation tool. It helps social media managers generate engaging posts, captions, and content ideas directly within the Hootsuite platform. By leveraging AI, OwlyWriter streamlines social media content creation and helps teams maintain a consistent posting schedule.
Key Features
- Social Post Generation: Instantly generate engaging social media posts for any platform
- Caption Writing: AI-powered captions tailored for each social network
- Hashtag Suggestions: Get relevant hashtag recommendations to boost reach
- Content Ideas: Generate fresh content ideas based on trending topics
- Repurposing: Transform existing content into social media posts
- Holiday Calendar: Pre-built content suggestions for holidays and events
- Brand Voice: Maintain your brand tone across all social content
Who is OwlyWriter suitable for?
OwlyWriter is ideal for social media managers and teams already using Hootsuite for social media management. It is particularly valuable for those who need to maintain a high-volume posting schedule across multiple social channels while keeping content engaging and on-brand.
Pricing
OwlyWriter is included with Hootsuite subscriptions:
- Included with Hootsuite: Starting at $99/month+ depending on plan
Pros
- Native integration with Hootsuite platform
- Social-media focused AI content generation
- Access to trending topics and timely content ideas
Cons
- Requires an active Hootsuite subscription
- Limited standalone use outside of Hootsuite
- Basic AI capabilities compared to dedicated tools