Omnisend

What is Omnisend?

Omnisend is an omnichannel marketing automation platform designed specifically for e-commerce businesses. It combines email, SMS, and push notifications into a single platform, enabling online stores to create cohesive customer experiences across multiple channels. With its focus on e-commerce, Omnisend offers deep integrations with major shopping platforms and powerful segmentation based on shopping behavior.

Key Features

• Email Automation: Pre-built and custom automation workflows for welcome series, cart abandonment, and post-purchase campaigns
• SMS Marketing: Send targeted SMS messages alongside your email campaigns for higher engagement
• Push Notifications: Web push notifications to re-engage visitors and drive traffic back to your store
• Product Recommendations: AI-powered product recommendations based on browsing and purchase behavior
• Segmentation: Advanced customer segmentation using purchase history, engagement data, and lifecycle stages
• Landing Pages & Pop-ups: Built-in tools for creating landing pages and pop-ups to grow your subscriber list

Who is Omnisend suitable for?

Omnisend is perfect for e-commerce stores that want to engage customers across multiple channels from a single platform. It's particularly well-suited for Shopify, WooCommerce, and BigCommerce stores that need a comprehensive marketing solution with strong automation capabilities and a generous free plan to get started.

Pricing

Omnisend offers flexible pricing plans:

• Free: Up to 250 contacts, 500 emails/month, basic features
• Standard: $16/month - Up to 500 contacts, unlimited emails, SMS
• Pro: $59/month - Advanced reporting, web push notifications, priority support

Pros

• True omnichannel marketing with email, SMS, and push in one platform
• Great e-commerce features and integrations
• Generous free plan for getting started

Cons

• Limited functionality beyond e-commerce use cases
• Smaller template selection compared to competitors
• Reporting and analytics are relatively basic