What is MailerLite?
MailerLite is a simple and affordable email marketing platform that offers a surprisingly comprehensive feature set at competitive prices. With its modern interface, generous free plan, and tools ranging from email campaigns to website building, MailerLite has become a favorite among small businesses and startups looking for great value in their email marketing solution.
Key Features
- Email Campaigns: Create beautiful emails with drag-and-drop, rich text, or HTML editors
- Automations: Build automated email workflows with visual automation builder
- Website Builder: Create a full website with built-in website builder
- Blog: Publish blog content directly from the MailerLite platform
- Landing Pages: Design high-converting landing pages with templates
- Pop-ups: Create pop-up forms to grow your subscriber list
- Surveys: Gather subscriber feedback with built-in survey tools
- Paid Subscriptions: Sell digital products and paid newsletter subscriptions
Who is MailerLite suitable for?
MailerLite is ideal for small businesses and startups that want a modern, affordable email marketing platform with excellent value for money. It's particularly well-suited for creators, bloggers, and small teams that need more than just email marketing but don't want to pay for enterprise-level tools.
Pricing
MailerLite offers four pricing plans:
- Free: $0/month - Up to 1,000 subscribers with core features
- Growing Business: $10/month - Unlimited emails, auto resend, and more
- Advanced: $18/month - Facebook integration, multiple automations, and priority support
- Enterprise: Custom pricing - Dedicated success manager and custom features
Pros
- Best value for money in the email marketing space
- Generous free plan with 1,000 subscribers
- Modern, clean interface that's easy to use
Cons
- Limited advanced automation capabilities
- Approval process required for new accounts
- Basic CRM functionality