Google Analytics 4

What is Google Analytics 4?

Google's free next-generation analytics platform with machine learning insights, cross-platform tracking and deep Google Ads integration for comprehensive marketing analytics.

Key Features

• ML-powered insights
• Cross-platform tracking
• Enhanced measurement
• BigQuery integration
• Predictive audiences

Pricing

Free; GA4 360 enterprise pricing available

Who Is Google Analytics 4 Best For?

Google Analytics 4 is best for: Free comprehensive web and app analytics.

Alternatives to Google Analytics 4

Looking for alternatives? Check out our full comparison of the best AI Analytics Tools to find the right tool for your needs.