Drip

What is Drip?

Drip is an email and SMS marketing automation platform built specifically for e-commerce brands. It provides powerful tools for creating personalized customer journeys, segmenting audiences based on shopping behavior, and tracking revenue attribution across all marketing channels. Drip helps e-commerce businesses build deeper relationships with their customers through targeted, data-driven communication.

Key Features

• Email Automation: Create sophisticated automated email workflows triggered by customer behavior and purchase history
• SMS Marketing: Reach customers via text messages with automated SMS campaigns integrated into your workflows
• Segmentation: Advanced segmentation based on purchase behavior, browsing activity, and engagement data
• Revenue Attribution: Track exactly how much revenue each email and campaign generates for your store
• Visual Workflow Builder: Drag-and-drop workflow builder to create complex automation sequences
• Product Recommendations: Automatically recommend products based on customer purchase history and preferences

Who is Drip suitable for?

Drip is ideal for e-commerce brands that want to move beyond basic email marketing and create sophisticated, revenue-driven marketing automation. It's particularly well-suited for online stores using platforms like Shopify, WooCommerce, and BigCommerce that need deep integration with their product catalog and customer data.

Pricing

Drip offers straightforward pricing that scales with your contact list:

• From $39/month: Includes all features, pricing scales based on number of contacts
• 14-day free trial: Try all features before committing

Pros

• Best-in-class e-commerce integrations with major platforms
• Intuitive visual workflow builder for complex automations
• Detailed revenue tracking and attribution

Cons

• Limited functionality outside of e-commerce use cases
• Can become expensive as your contact list grows
• Learning curve for advanced automation features