Crazy Egg

Combined heatmap analytics and A/B testing platform for conversion optimization

What is Crazy Egg?

Crazy Egg is a combined heatmap analytics and A/B testing platform that helps marketers and CRO specialists optimize their websites for better conversions. Known for its unique confetti and overlay reports, Crazy Egg provides visual insights into user behavior while also offering built-in A/B testing capabilities to validate optimization hypotheses.

Key Features

  • Heatmaps: Visualize click patterns and user engagement across your web pages
  • Scrollmaps: See how far users scroll down your pages and where they lose interest
  • Confetti Reports: Break down clicks by referral source, search term and other segments
  • Overlay Reports: See click data overlaid on individual page elements with percentages
  • A/B Testing: Built-in split testing to validate design and content changes
  • Session Recordings: Watch individual user sessions to understand navigation patterns
  • Surveys: Collect user feedback with on-page surveys
  • Traffic Analysis: Understand where your visitors come from and how they behave

Who is Crazy Egg suitable for?

Crazy Egg is ideal for marketers and CRO specialists who want heatmaps combined with A/B testing in a single platform. It is particularly well-suited for teams focused on conversion rate optimization who need both diagnostic insights and testing capabilities without managing multiple tools.

Pricing

Crazy Egg offers four pricing plans:

  • Basic: $29/month - Essential heatmap and recording features
  • Standard: $49/month - More pageviews and recordings
  • Plus: $99/month - A/B testing and advanced features
  • Pro: $249/month - Maximum capacity and priority support

Pros

  • Built-in A/B testing
  • Unique confetti and overlay reports
  • Easy visual editor

Cons

  • No free plan
  • Interface feels dated
  • Limited integrations