Constant Contact

What is Constant Contact?

Constant Contact is an established email marketing platform designed specifically for small businesses and nonprofits. With its user-friendly interface and comprehensive feature set including event marketing, social media management, and SMS capabilities, it provides everything small organizations need to run effective digital marketing campaigns.

Key Features

• Email Campaigns: Create professional email campaigns with an intuitive drag-and-drop editor
• Event Marketing: Built-in event management with registration, invitations, and tracking
• Social Media: Schedule and manage social media posts directly from the platform
• SMS Marketing: Send targeted text messages to engage contacts on mobile
• Surveys: Create and distribute surveys to gather customer feedback
• Landing Pages: Build conversion-focused landing pages without coding
• AI Content Generator: Generate email copy and subject lines with AI assistance

Who is Constant Contact suitable for?

Constant Contact is ideal for small businesses and nonprofits that need a straightforward, reliable email marketing solution. It's particularly well-suited for organizations that run events regularly and need integrated event marketing tools alongside their email campaigns.

Pricing

Constant Contact offers three pricing plans:

• Lite: $12/month - Basic email marketing features
• Standard: $35/month - Automation, scheduling, and segmentation
• Premium: $80/month - Advanced features, SEO recommendations, and dynamic content

Pros

• Very easy to use with minimal learning curve
• Great built-in event marketing tools
• Reliable email deliverability rates

Cons

• Basic automation compared to competitors
• Limited reporting and analytics capabilities
• Dated interface design