What is AB Tasty?
AB Tasty is an AI-powered experience optimization platform that helps e-commerce and mid-market businesses improve their digital experiences through A/B testing, personalization and feature management. With its easy-to-use visual editor and comprehensive widget library, AB Tasty makes it simple to run experiments and optimize conversions.
Key Features
- A/B Testing: Run A/B tests with an intuitive visual editor and statistical analysis
- Multivariate Testing: Test multiple page elements simultaneously to find winning combinations
- Personalization: Deliver personalized experiences based on visitor segments and behavior
- Feature Flags: Manage feature rollouts with targeting and progressive deployment
- Widgets: Ready-to-use conversion widgets for social proof, urgency and engagement
- Social Proof: Display real-time social proof notifications to boost conversions
- Urgency Messaging: Create urgency with countdown timers and stock notifications
Who is AB Tasty suitable for?
AB Tasty is ideal for e-commerce companies and mid-market businesses that want to optimize their digital experiences without heavy technical resources. It's particularly well-suited for marketing teams that need an easy-to-use platform with powerful conversion optimization widgets.
Pricing
AB Tasty uses custom pricing:
- Custom: Contact sales for pricing based on your traffic volume and feature requirements
Pros
- Easy visual editor for creating tests without coding
- Good widget library for conversion optimization
- ROI focused with clear impact measurement
Cons
- Custom pricing only, no transparent pricing page
- Limited free resources and documentation
- Smaller community compared to major competitors