WallyMatters has launched the Brand Intelligence Platform, an innovative AI solution that makes brand impact measurable per impression. The platform offers advertisers for the first time the ability to measure and optimize the actual impact of their brand campaigns at an individual impression level.

Founders with deep expertise

WallyMatters was founded by Robin Bach Kolling and Michiel Lok, who together have more than 30 years of experience at GroupM, the world's largest media agency. Their deep knowledge of the media industry has enabled them to build a platform that aligns with the real needs of advertisers.

Cross-media optimization

The Brand Intelligence Platform offers cross-media optimization across multiple channels:

  • Display advertising — Measure the brand impact of banners and rich media formats
  • Video — Analyze the effectiveness of online video campaigns at the brand level
  • Connected TV (CTV) — Gain insight into the brand impact of CTV campaigns

By analyzing these channels in combination, advertisers can allocate their media budgets more effectively and maximize total brand impact.

Founder's response

"Until now, measuring brand impact has always been based on samples and surveys. With our Brand Intelligence Platform, advertisers can measure actual brand impact per impression for the first time. This fundamentally changes how brands optimize their media strategy." — Robin Bach Kolling, co-founder of WallyMatters

Availability & future plans

The platform is now available for advertisers in the Netherlands. WallyMatters has plans to add DOOH (Digital Out-of-Home) and social media channels to the platform in the future, creating an even more complete picture of cross-media brand impact.

For marketers struggling to demonstrate the ROI of their brand campaigns, WallyMatters offers a promising solution that enables data-driven decision-making at the brand level.