Comprehensive comparison of the best AI email marketing platforms for hyper-personalization, automation, and higher conversions
Last updated: February 2026
Written & tested bySophie van den BergOnline Marketer8+ years of experience in digital marketing. Specialized in AI-driven content creation, email automation, and marketing strategy.
AI email marketing tools are essential in 2026 for any business serious about email marketing. From predictive send time optimization to AI-generated subject lines and hyper-personalized content — the right tool significantly increases your open rates, click-through rates, and conversions. We extensively tested the 10 most popular AI email marketing platforms on automation capabilities, AI features, deliverability, integrations, pricing, and ease of use.
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Price: Free / From $20/monthFree plan: Up to 250 contactsRating: ★ 4.8/5
Klaviyo is the leading AI email marketing platform for e-commerce businesses. The tool combines deep customer data with advanced predictive analytics to automate hyper-personalized email and SMS campaigns. Thanks to native integrations with Shopify, WooCommerce, and Magento, all customer and purchase data syncs automatically, allowing you to build campaigns based on actual buying behavior.
What makes Klaviyo unique is its powerful AI engine that predicts customer behavior. Predictive analytics calculate expected date of next order, customer lifetime value, and churn risk per individual customer. This allows you to proactively trigger campaigns before customers disengage. AI-driven segmentation automatically groups customers based on hundreds of data points.
Key features
Predictive analytics (CLV, churn, next order date)
AI-driven segmentation and personalization
Native Shopify, WooCommerce & Magento integration
Email + SMS marketing in one platform
300+ pre-built automation flows
AI subject line generator
Dynamic content blocks
Extensive A/B testing
Integrations
Klaviyo integrates natively with Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, Facebook Ads, Google Ads, Zapier, and 350+ other e-commerce and marketing tools.
Price: Free / From $13/monthFree plan: Up to 500 contactsRating: ★ 4.6/5
Mailchimp is the most well-known email marketing platform in the world and is now equipped with powerful AI functionality via Intuit Assist. The tool automatically generates subject lines, email content, and complete campaigns with AI. The drag-and-drop editor and intuitive interface make it the ideal choice for beginners who want to quickly send professional emails.
With the Intuit acquisition, Mailchimp has received significant AI upgrades. Intuit Assist helps with writing emails, designing templates, and optimizing send times. The Customer Journey Builder makes it easy to set up automated flows without technical knowledge. With 300+ integrations, Mailchimp fits into virtually any marketing stack.
Key features
Intuit Assist AI content generator
Send Time Optimization
Customer Journey Builder
300+ integrations
Content Optimizer with AI feedback
Predictive segmentation
Landing pages & forms
Multivariate testing
Integrations
Mailchimp integrates with Shopify, WooCommerce, WordPress, Salesforce, Canva, Google Analytics, Facebook Ads, Instagram, Zapier, and 300+ other platforms and tools.
Price: From $29/monthFree trial: 14 daysRating: ★ 4.7/5
ActiveCampaign is the most powerful marketing automation platform with advanced AI-driven email features. The tool excels in predictive sending, win probability scoring, and automated content personalization. With a built-in CRM system, ActiveCampaign bridges the gap between marketing and sales, making it ideal for B2B and B2C businesses that need serious automation.
ActiveCampaign's AI features are impressive. Predictive Sending analyzes when each individual contact is most likely to open an email and schedules delivery accordingly. The Win Probability feature predicts the likelihood of closing a deal, while AI-driven content personalization automatically shows the right message to the right recipient.
Key features
Predictive Sending AI
Win Probability scoring
Advanced automation builder
Built-in CRM system
AI-driven content personalization
Site & event tracking
Lead scoring & tagging
900+ integrations
Integrations
ActiveCampaign integrates with Shopify, WooCommerce, WordPress, Salesforce, Zapier, Facebook, Google Ads, Slack, Microsoft Teams, and 900+ other tools via native connections and Zapier.
Price: Free / From $25/monthFree plan: 300 emails/dayRating: ★ 4.5/5
Brevo (formerly Sendinblue) is an all-in-one marketing platform that combines email, SMS, chat, and CRM at a competitive price. The tool stands out with its pricing model based on emails sent rather than contacts, allowing you to store unlimited contacts — even on the free plan. This makes Brevo particularly attractive for businesses with large mailing lists.
Brevo's AI features include Send Time Optimization that determines the optimal send time per contact, plus an AI assistant that helps with writing subject lines and email content. Brevo also excels in transactional emails with excellent deliverability and a powerful API for developers.
Key features
AI Send Time Optimization
Unlimited contacts on all plans
Transactional email API
Email, SMS, WhatsApp & chat
Marketing automation builder
Built-in CRM
Landing pages & signup forms
Facebook Ads integration
Integrations
Brevo integrates with Shopify, WooCommerce, WordPress, PrestaShop, Magento, Google Analytics, Salesforce, Zapier, Make, and 60+ other platforms.
Price: Free / From $20/monthFree tools: 2,000 emails/moRating: ★ 4.6/5
HubSpot Email Marketing is part of the comprehensive HubSpot Marketing Hub and offers enterprise-grade email marketing integrated with a powerful CRM, content management, and sales tools. The AI features help with writing emails, optimizing send times, and personalizing content based on the complete customer profile.
HubSpot's strength lies in seamless integration with the rest of the HubSpot ecosystem. Every email interaction is automatically logged in the CRM, lead scores are updated, and sales teams receive real-time notifications. The AI Content Writer generates complete email campaigns based on a short briefing, while smart content automatically adjusts blocks per recipient.
Key features
AI Content Writer for emails
Smart content personalization
Fully integrated CRM
A/B testing & analytics
Workflow automation builder
Lead scoring & nurturing
Landing pages & forms
Comprehensive reporting & attribution
Integrations
HubSpot integrates with Salesforce, Shopify, WordPress, Slack, Microsoft Teams, Google Workspace, Zoom, Zapier, and 1,500+ other tools via the HubSpot App Marketplace.
Price: Free / From $25/monthFree plan: Up to 1,000 subscribersRating: ★ 4.5/5
ConvertKit is specifically designed for content creators, bloggers, podcasters, and online entrepreneurs. The tool focuses on simplicity and effectiveness: plain-text style emails that deliver higher deliverability and engagement than heavily designed HTML emails. The visual automation builder makes it intuitive to set up complex email sequences.
With the Creator Network feature, creators can cross-promote each other's newsletters, stimulating organic growth. The AI features help with writing subject lines and email content, while the tag-based segmentation provides a flexible system to organize subscribers. The free plan for up to 1,000 subscribers makes it an excellent starting option for growing creators.
Key features
Visual automation builder
Creator Network for cross-promotion
Tag-based subscriber management
AI email writing assistant
Landing pages & opt-in forms
Digital product & subscription sales
Newsletter referral system
Sponsor Network for monetization
Integrations
ConvertKit integrates with WordPress, Shopify, Teachable, Squarespace, WooCommerce, Zapier, Stripe, Patreon, Gumroad, and 90+ other platforms.
Price: Free / From $19/monthFree plan: Up to 500 contactsRating: ★ 4.4/5
GetResponse is a versatile marketing platform that combines email marketing with built-in webinar hosting, conversion funnels, and e-commerce tools. The AI Email Generator uses GPT technology to write complete emails based on a few keywords and your desired tone. This makes it quick and easy to set up professional campaigns.
The unique combination of email marketing and webinar functionality makes GetResponse particularly suited for businesses that combine lead generation via webinars with email nurturing. The Conversion Funnel feature builds complete sales funnels with landing pages, webinars, email sequences, and payment integration in a seamless workflow.
Key features
AI Email Generator (GPT-powered)
Built-in webinar hosting
Conversion Funnel builder
Marketing automation workflows
Website & landing page builder
E-commerce integrations
SMS marketing
Web push notifications
Integrations
GetResponse integrates with Shopify, WooCommerce, WordPress, Magento, Salesforce, PayPal, Stripe, Google Analytics, Facebook Ads, Zapier, and 170+ other tools.
Price: Free / From $16/monthFree plan: Up to 250 contactsRating: ★ 4.5/5
Omnisend is an e-commerce focused email and SMS marketing tool with powerful pre-built automation workflows. The tool makes it easy to set up advanced email marketing campaigns with drag-and-drop editing, a Product Picker that pulls items directly from your webshop, and AI-generated content tailored to your products.
Omnisend's strength lies in its e-commerce specific automations: welcome sequences, abandoned cart flows, browse abandonment, post-purchase follow-ups, and win-back campaigns are all available out of the box. The multichannel approach combines email, SMS, push notifications, and retargeting ads in an integrated workflow.
Key features
Pre-built e-commerce automation workflows
Product Picker & product recommender
Email + SMS + push notifications
AI subject line & content generator
Drag-and-drop email editor
Campaign Booster (automatic re-send)
Advanced segmentation
Sales attribution reporting
Integrations
Omnisend integrates natively with Shopify, WooCommerce, BigCommerce, Wix, PrestaShop, OpenCart, Zapier, Facebook Ads, Google Ads, and 130+ other e-commerce platforms.
Price: From $39/monthFree trial: 14 daysRating: ★ 4.4/5
Drip is an e-commerce CRM and email marketing platform focused on building deep customer relationships through personalized communication. The tool goes beyond standard email marketing by combining customer behavior from your website, webshop, and emails into rich customer profiles that form the basis for hyper-personalized automations.
Drip's visual workflow builder is intuitive and powerful. You can build complex automation flows with splits, branches, and triggers based on purchase behavior, site activity, email engagement, and custom events. The AI features help optimize send times and generate product recommendations based on individual buying behavior.
Key features
E-commerce CRM with rich customer profiles
Visual workflow automation builder
Revenue attribution per campaign
Dynamic product content blocks
Behavior-based segmentation
Onsite popups & forms
A/B testing for workflows
Custom event tracking
Integrations
Drip integrates with Shopify, WooCommerce, BigCommerce, Magento, Custom Stores via API, Facebook Ads, Instagram, Zapier, Drift, and 100+ other tools.
Price: From $9/monthFree trial: 30 daysRating: ★ 4.3/5
Moosend is the most affordable professional email marketing tool on the market without compromising on essential features. For just $9/month (500 contacts), you get access to marketing automation, AI-driven product recommendations, A/B testing, and advanced segmentation. The 30-day free trial gives you ample time to thoroughly test the tool.
Despite the low price, Moosend offers surprisingly powerful AI features. The AI engine analyzes customer behavior to generate personalized product recommendations, predicts the best send times, and automatically segments your contact list. The drag-and-drop editor and pre-built automation templates make it easy to set up professional campaigns without technical knowledge.
Key features
AI product recommendations
Marketing automation workflows
Drag-and-drop email editor
Advanced segmentation
Real-time analytics & heatmaps
Landing page builder
A/B testing
Transactional emails
Integrations
Moosend integrates with Shopify, WooCommerce, WordPress, Zapier, Salesforce, HubSpot, Magento, PrestaShop, and 40+ other platforms.
Our editorial team tests each tool for at least 4 weeks in a realistic marketing environment. We evaluate based on the following criteria:
AI Features & Automation (30%)
We test AI capabilities such as predictive sending, content generation, smart segmentation, and send time optimization. We evaluate how well the automation builder works and how many pre-built workflows are available.
Deliverability (20%)
We measure deliverability rates over multiple weeks with test lists at major email providers (Gmail, Outlook, Yahoo). A high inbox placement rate is crucial for the success of email marketing.
Ease of Use (15%)
How quickly can a new user set up a professional campaign? We measure the time to first sent campaign and evaluate the email editor, template library, and onboarding.
Integrations (15%)
Which e-commerce platforms, CRM systems, and marketing tools are supported? How deep are the integrations and how smoothly do they work in practice?
Reporting & Analytics (10%)
How detailed are the reports? We evaluate the available metrics, revenue attribution, A/B testing capabilities, and real-time analytics dashboards.
Value for Money (10%)
What do you get for your money at different scales? We compare features and limits per price tier and evaluate costs at 1,000, 10,000, and 50,000 contacts.
How to Choose the Right AI Email Marketing Tool?
The best AI email marketing tool depends on your specific situation, business type, and size. Here are our recommendations per use case:
For e-commerce businesses
Choose Klaviyo if you have a webshop and need predictive analytics and deep product integration. Omnisend is a good alternative with a free plan and strong multichannel capabilities.
For starting entrepreneurs
Start with Mailchimp for the most user-friendly experience, or Brevo if you want to store unlimited contacts without extra costs. Both offer free plans to get started.
For B2B businesses
Choose ActiveCampaign for the most powerful automation and built-in CRM, or HubSpot if you need a complete marketing ecosystem with sales and service integration.
For content creators
ConvertKit is specifically built for bloggers, podcasters, and online creators. The Creator Network and simple plain-text emails deliver high engagement.
For a limited budget
Moosend ($9/month) offers the most automation features for the lowest price. The free plans from Mailchimp, Brevo, and ConvertKit are excellent starting options.
Trends in AI Email Marketing (2026)
The AI email marketing market is evolving rapidly. These are the key trends we see in 2026:
Hyper-personalization at scale — AI generates unique email content per individual recipient based on behavioral data
Predictive customer journeys — AI predicts the optimal next step for each customer and automatically triggers the right communication
Generative AI for email content — Complete email campaigns are generated based on a short briefing or product data
Multichannel orchestration — Email, SMS, push, WhatsApp, and social are coordinated from one platform by AI
Privacy-first personalization — AI models that personalize without individual tracking thanks to federated learning
Real-time content optimization — Email content that dynamically adapts at the moment of opening
Frequently Asked Questions
Klaviyo is the best AI email marketing tool for e-commerce businesses thanks to advanced predictive analytics and deep shop integrations. For general marketing, ActiveCampaign is the most complete option with powerful automation and a built-in CRM. Mailchimp is the best choice for beginners thanks to its user-friendly interface and extensive free plan.
Yes, multiple tools offer free plans. Mailchimp offers a free plan for up to 500 contacts and 1,000 emails per month. Brevo gives 300 emails per day with unlimited contacts. ConvertKit is free up to 1,000 subscribers. Omnisend offers a free plan for up to 250 contacts. For serious email marketing, we recommend a paid plan for advanced automation and AI features.
Email marketing focuses specifically on sending emails to your subscribers, such as newsletters and promotions. Marketing automation goes broader and includes automated workflows that respond to customer behavior — think abandoned cart emails, welcome series, and lead nurturing sequences. Tools like ActiveCampaign and HubSpot offer both functionalities, while simpler tools like Moosend are more focused on basic email marketing.
Klaviyo is the best choice for e-commerce thanks to deep native integrations with Shopify, WooCommerce, and Magento, plus advanced predictive analytics that predict customer behavior. Omnisend is an excellent alternative with strong pre-built e-commerce automations and a free plan. Drip is ideal for brands that want deep personalization based on customer behavior.
Prices vary significantly depending on the number of contacts. Budget options start at $9-$16/month (Moosend, Omnisend). Mid-range tools cost $19-$39/month (GetResponse, ActiveCampaign, Drip). Premium solutions like HubSpot Marketing Hub Professional cost $890/month. Most tools offer discounts for annual billing and free plans to get started.
AI improves email marketing in multiple ways. Predictive send time optimization ensures emails are sent at the best moment, which can increase open rates by 15-25%. AI segmentation automatically groups contacts based on behavior for more relevant content. Content personalization adapts emails per recipient. Predictive analytics forecast customer behavior such as churn risk and customer lifetime value, allowing you to act proactively.
Klaviyo
Mailchimp
ActiveCampaign
Brevo (Sendinblue)
HubSpot Email
ConvertKit
GetResponse
Omnisend
Drip
Moosend