Unbounce

Unbounce is a powerful, user-friendly landing page builder designed to help businesses optimize conversions through high-performing, customizable landing pages. If you’re considering Unbounce for your next marketing campaign, it’s essential to weigh its pros, cons, features, and pricing to determine if it’s the right fit for your needs.

Unbounce pros

• Drag-and-drop builder: Unbounce’s intuitive drag-and-drop editor allows users with little to no coding skills to easily create, modify, and customize landing pages.
• AI-powered optimization: Unbounce’s Smart Traffic uses AI to automatically direct visitors to the most relevant landing page variation, increasing conversions.
• Extensive templates: It offers over 100 professionally designed templates, making it easy to create stunning landing pages quickly.
• A/B testing: The platform provides robust A/B testing tools, allowing you to experiment with different versions of your pages to find the highest-converting design.
• Fast page load speed: Built-in optimizations ensure that pages load quickly, improving user experience and boosting SEO rankings.
• Integrations: Unbounce integrates with a wide range of marketing tools, such as Zapier, Google Analytics, and CRM systems like HubSpot and Salesforce, making it seamless to incorporate into your existing workflow.
• Mobile responsiveness: Every landing page created in Unbounce is automatically optimized for mobile devices, ensuring a consistent user experience across platforms.

Unbounce cons

• Pricing: Compared to other landing page builders, Unbounce can be expensive, especially for small businesses or freelancers on a tight budget.
• Steep learning curve: While the drag-and-drop builder is intuitive, mastering the platform’s advanced features (like custom scripts and integrations) may take time.
• Limited built-in features: Some important features, such as email marketing and pop-ups, require additional tools or integrations, meaning extra costs for users.
• Page limitations on plans: Lower-tier plans come with limitations on the number of landing pages and conversions you can create, which might be restrictive for growing businesses.

Unbounce key features: Pre-designed templates

One of Unbounce’s standout features is its extensive selection of pre-designed templates, each optimized for specific goals like lead generation, e-commerce, webinars, and more. Users can easily customize these templates to align with their branding, message, and campaign objectives.

Unbounce key features: A/B testing

A key feature of Unbounce is its A/B testing functionality, which allows users to create multiple variants of a landing page to see which performs better. This capability empowers businesses to continuously refine their marketing efforts, ensuring that they are always maximizing conversions. The platform also includes built-in analytics to track performance metrics such as bounce rates, time on page, and conversions.

All Unbounce features

• Drag-and-drop: Add, remove, or customize any part of your landing pages with just a few clicks. Anyone can use the page builder, no design or development skills required.
• 100+ templates: Start building landing pages in minutes by choosing from our gallery of 100+ high-converting templates – or make your own design from scratch.
• Page duplication: Have a winning formula? Save time by duplicating and editing your most successful landing pages for new campaigns.
• Custom scripts: Need added functionality? Unbounce lets you add custom JavaScript, CSS, and HTML to any page.
• Copy and paste: After you’ve customized the look of text or forms, simply copy and paste these elements from one landing page to another—no need to recreate from scratch.
• Script Manager: Have your custom scripts apply universally across multiple landing pages using Unbounce’s Script Manager.
• Custom mobile pages: You can control every element on your mobile page, which can be completely different from desktop. This helps tailor your mobile view for conversions.
• Direct domain publishing: Publish your Unbounce landing pages to any custom domain or URL and seamlessly integrate with your existing campaigns or URL structure.
• Free Unsplash images: Access more than 850,000 free, professional-grade images from thousands of photographers—right inside the landing page builder.
• Speed boost: Under the hood, every Unbounce page is designed to follow Google’s best practices for web performance and speed (so you don’t have to think about it).
• Google Fonts: Helvetica is far from your only option. Choose from over 950 Google typefaces to match your brand’s signature look.
• Themeforest marketplace: Themeforest designers push the boundaries of what’s possible with Unbounce. Access and download 240+ fully customizable templates from Themeforest’s site.
• Auto image optimizer: Images are automatically optimized to balance quality and file size to make your pages load faster. You can fine-tune your settings for full control.
• SVG images: Add high-quality SVG graphics that won’t slow your pages down. SVG logos offer tiny file sizes that scale to any screen dimension.
• Embedded videos: Sometimes words and still images just don’t cut it. Drag and drop engaging, informative videos anywhere onto your landing pages.
• Video backgrounds: Immediately capture your visitors’ attention with stunning full-background video clips that autoplay in page sections.
• Parallax scrolling: Create an immersive visitor experience and the illusion of depth by using parallax scrolling to enhance your landing pages.
• Lightbox popups: Declutter your pages and display extra text and images using visitor-triggered lightboxes. This helps you avoid linking off your page and keeps visitors focused on your call to action.
• Two-step forms: Let your visitors signal when they’re ready to convert with a two-step opt-in form. Using a lightbox, the form appears on click.
• Form confirmations: Customize your form confirmation message and design to offer a value-add, or simply to say thank you.
• Content gating: Gate your content behind a form to capture and nurture leads. Link to any content type—ebooks, whitepapers, infographics, and more.
• Dynamic Text Replacement: Boost relevance—and the likelihood for conversion—by matching landing page text (like your headline) to your visitors’ exact search terms.
• Real-time dashboard: Use your dashboard to check how your pages and tests are performing. Want even more tracking? You can easily connect Google Analytics with your Unbounce account.

Pricing and plans

Unbounce offers four pricing plans to cater to different business needs:

• Build: $99/month – Easily build and launch high-converting landing pages for any campaign
• Experiment: $149/month – Use the no-code tool to run unlimited A/B tests on your landing pages
• Optimize: $249/month – Use AI optimization to boost post-click conversions by an average of 30%
• Concierge: $649/month – Maximize your conversions with dedicated support and room to grow

Unbounce also provides a 14-day free trial, allowing you to test out its features before committing to a plan.

Ultimately, if you’re looking for a solution that prioritizes conversions, offers advanced AI tools like Smart Traffic, and integrates seamlessly with other marketing tools, Unbounce is an excellent choice. Visit unbounce.com to explore the tool and start optimizing your landing page.