Omnisend

Choosing the right email marketing software can make a significant impact on your business, particularly in e-commerce. One tool that has been gaining attention is Omnisend, an all-in-one email and SMS marketing platform tailored for e-commerce brands.

Omnisend pros

1. E-commerce integration: Omnisend integrates seamlessly with popular e-commerce platforms like Shopify, BigCommerce, WooCommerce, and Magento. This makes it easier to pull product data, track purchases, and send personalized messages to your customers based on their buying behavior.
2. Omnichannel marketing: It doesn’t just limit you to email. Omnisend allows you to run email, SMS, and push notifications under one platform, improving your ability to reach customers on multiple channels.
3. Automation: Omnisend’s automation features are robust, allowing you to set up workflows for abandoned cart recovery, order confirmation, post-purchase follow-ups, and more without much manual effort.
4. Templates and ease of use: With a drag-and-drop email editor and an extensive library of pre-designed templates, creating visually appealing campaigns is quick and easy, even for beginners.
5. Audience segmentation: Advanced segmentation allows you to target specific customer groups based on behavior, shopping patterns, or demographics, improving the relevance and effectiveness of your campaigns.
6. Excellent reporting: Detailed reports provide insights into campaign performance, customer activity, and sales metrics, helping you make data-driven decisions.

Omnisend cons

1. Limited free plan: While Omnisend does offer a free plan, it’s quite limited in terms of features. You may find that you need to upgrade to paid plans quickly if you want access to its more advanced capabilities like SMS marketing or enhanced automation.
2. SMS pricing: Omnisend’s SMS feature, while effective, is charged separately based on the number of texts you send. This can make it more expensive, especially for businesses that heavily rely on SMS as part of their marketing strategy.
3. Learning curve for advanced features: While it’s user-friendly for basic campaigns, getting the hang of its more advanced features like multi-channel workflows or deeper customization may take some time.

Omnisend key feature: Email marketing automation

One of Omnisend’s key features is its email marketing automation. It allows users to design visually appealing, highly personalized email campaigns with a drag-and-drop editor, making it easy to create and customize emails without any coding skills. The platform also offers pre-built email templates, making it simple for businesses to launch email marketing campaigns that align with their brand. In addition, Omnisend provides automation workflows to trigger personalized emails based on customer behaviors, such as abandoned carts, welcome sequences, and post-purchase follow-ups.

Omnisend key feature: Multi-channel marketing

Omnisend is also known for its multi-channel marketing capabilities. Beyond email, the platform supports SMS, web push notifications, and even Facebook Messenger, enabling businesses to reach their customers on multiple platforms. With SMS marketing, businesses can send personalized text messages for promotions, order updates, or cart reminders, creating a more immediate connection with their audience. By combining these channels, Omnisend helps brands deliver consistent and timely messages to customers across different touchpoints, increasing the likelihood of conversions.

All Omnisend features

• Email campaigns: Create on-brand, shoppable emails in no time
• Automation: Sell while you sleep
• Segmentation: Fully leverage your customer data
• Popups & forms: Capture & convert new subscribers
• Product reviews: Make product reviews work for you
• Reporting: Track & learn what’s working best
• Channel: Tap into omnichannel marketing
• Integrate: Plug & play connection with your store

Pricing and plans

• Free: $0/month – Best for starting businesses or for exploring Omnisend
• Standard: $16/month – Best for growing and medium-sized businesses focused on email marketing
• Pro: $59/month – Best for high volume senders aimed at adding extra power with SMS

In summary, Omnisend is a comprehensive, multi-channel marketing automation tool that helps e-commerce businesses create personalized, targeted campaigns across email, SMS, and other channels. With its focus on automation, segmentation, and ease of use, Omnisend is ideal for online retailers looking to engage their customers, increase sales, and scale their marketing efforts efficiently.