Moosend
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About the Moosend

Moosend is an intuitive and affordable email marketing and marketing automation platform designed to help businesses of all sizes manage and optimize their email campaigns with ease. Known for its user-friendly interface and robust automation features, Moosend caters to businesses looking to enhance customer engagement, nurture leads, and drive conversions through email. Its range of tools, from email design to analytics, makes it an attractive solution for marketers who need a powerful yet simple platform to execute their email marketing strategies.
Is Moosend the email marketing software for you?
Moosend is a powerful and user-friendly email marketing software designed to cater to businesses of all sizes. It offers a wide range of tools for creating, managing, and analyzing email campaigns, making it a popular choice for many marketers.
Moosend pros
- Ease of use: Moosend is intuitive and beginner-friendly, with a drag-and-drop email editor that allows users to create beautiful email templates without coding skills.
- Affordable pricing: Moosend is more affordable compared to many competitors, offering a free plan and reasonably priced premium plans that scale with your business growth.
- Comprehensive automation: Its marketing automation tools allow users to set up advanced workflows with ease, automating tasks like welcome emails, cart abandonment reminders, and more.
- Excellent deliverability: Moosend ensures that emails reach inboxes efficiently, improving your email deliverability rates.
- Detailed analytics: The platform provides robust reporting and analytics, enabling users to monitor campaign performance, track KPIs, and improve results.
- Wide range of integrations: Moosend integrates seamlessly with popular platforms like WordPress, WooCommerce, Salesforce, and Zapier, expanding its functionality.
Moosend cons
- Limited template variety: While Moosend offers a good selection of templates, its library is not as extensive as some other email marketing platforms, which might limit design options.
- No mobile app: Moosend currently lacks a mobile app, making it challenging to manage campaigns on the go.
Moosend key feature: Drag-and-drop email
One of Moosend’s standout features is its drag-and-drop email editor, which allows users to create professional, responsive emails without any coding skills. The editor offers a wide range of pre-built content blocks, such as text, images, videos, and buttons, enabling users to build custom email templates quickly and efficiently. Moosend also provides a library of pre-designed templates that can be tailored to match a business’s branding, making it easy for users to launch campaigns that look polished and visually appealing. Each template is mobile-responsive, ensuring that emails look great on any device.
Moosend key feature: Email automation
In addition to its email editor, Moosend excels at email automation. The platform’s automation workflows enable businesses to set up automated email sequences triggered by subscriber actions, such as signups, purchases, or website visits. For example, users can create workflows that send welcome emails to new subscribers, cart abandonment emails to encourage conversions, or follow-up emails after a purchase to promote customer loyalty. The visual workflow builder allows marketers to easily map out these sequences and personalize the customer journey based on user behavior, resulting in highly relevant and timely communication.
All Moosend features
- Send an email: Create beautiful, professional campaigns to engage your audience like a pro
- Email marketing: Growing your business was never easier. Sending great emails was never simpler
- Transactional emails: Customize your emails once, and keep your audience engaged and well informed
- Newsletter editor: HTML it or not, create professional-looking newsletters that sell like hot cakes
- Personalization: Keep up with your customer’s expectations and make a difference in their inbox
- Email marketing AI: Zero effort, countless ideas, spot-on results. AI Writer turns your goals into unique, ready-to-send emails.
Pricing and plans
- Free trial: $0 – Moosend’s free trial allows you to send unlimited emails to up to 1,000 subscribers, but comes with limited features.
- Pro: $7 – For up to 500 subscribers, this plan unlocks key features such as automation workflows, segmentation, and advanced analytics. The cost increases based on your subscriber count.
- Moosend+: $custom – Build the plan you need custom. All Pro features, plus the add-ons of your choice.
- Enterprise: $custom – For larger businesses, Moosend offers custom pricing tailored to your specific needs. This plan includes all the advanced features, plus dedicated account management and priority support.
In summary, Moosend is a powerful yet user-friendly email marketing and automation platform that offers businesses the tools they need to create and manage effective email campaigns. With its drag-and-drop editor, advanced automation workflows, segmentation capabilities, and detailed analytics, Moosend helps businesses engage their audience, increase conversions, and grow their revenue. Its affordability and ease of use make it a popular choice for small businesses, startups, and e-commerce brands looking to enhance their email marketing efforts.
I was drawn in by their promise of a free plan, only to find out it was just a trial. The setup instructions were confusing and directed me to third-party sites to verify DNS definitions. After finally finishing the configuration, I discovered that my free version had expired, even though I hadn’t sent a single email through their service. They refused to extend it. To make matters worse, they didn’t provide clear instructions on how to remove their service from my DNS. This level of service is simply unacceptable.
The software is extremely poor, and the customer service is even worse. I tried it because it was cheaper than Mailchimp, but I quickly noticed that the delivery and open rates were less than half of what I was experiencing before, making the savings not worth it. There are alternatives like Brevo that are similar in price but offer a much better platform. The customer service is terrible; it’s clear they aren’t a legitimate company. I’m currently trying to get a refund for a payment they processed two weeks after I received a cancellation confirmation!
Fantastic customer service, excellent deliverability, and the tool is incredibly easy to use and understand. I love it!