Top 10 best landing page builders for your business

Instapage

Landing Pages

Personalization

Experimentation

AI Content

AdMap®

Unbounce

Landing page builder

Popups and sticky bars

A/B testing

AI optimization

AI copywriting

Mutiny

Build audiences

Launch experiences

Measure impact

Documentation

LeadPages

Landing Pages

Conversion Tools

Lead Management

AI Engine

Websites

Swipe Pages

Landing Page Templates

AI Page Builder

Mobile Landing Pages

Performance

Squarespace

Website overview

Website Templates

Design Intelligence

Analytics

ClickFunnels

Landing Pages

Websites

Workflows

Email marketing

Shogun

Visual Editor

CMS

A/B Testing

Insights

Wix

Website design

Website templates

AI website builder

eCommerce

Weebly

Builder

Ecommerce

Mobile Apps

Templates

Choosing the Best Landing Page Builder Tool

Creating effective landing pages is a crucial part of any online marketing strategy. However, not all landing page builder tools are created equal. Depending on your needs—whether you’re a small business, an enterprise, or looking for specific features—selecting the right tool is essential. Below, we break down the best tools for small and medium-sized businesses (SMBs), enterprises, and four key feature-driven use cases.

Best Landing Page Builder for Small and Medium-Sized Businesses (SMBs)

For SMBs, simplicity, affordability, and scalability are vital. Wix and Weebly stand out in this category due to their user-friendly interfaces, reasonable pricing, and flexibility. Wix offers a highly intuitive drag-and-drop editor and a wide variety of templates, making it perfect for businesses that need a quick yet professional solution. Weebly, on the other hand, is great for e-commerce-focused SMBs, offering robust integrations with payment gateways and inventory management features.

Best Landing Page Builder for Enterprises

Enterprises require powerful tools with advanced analytics, A/B testing, and integrations with existing marketing ecosystems. Instapage and Mutiny excel in this domain. Instapage provides advanced customization, heatmaps, and robust collaboration features ideal for larger teams. Mutiny, on the other hand, shines in personalization, enabling enterprises to create dynamic, customer-specific experiences, which is invaluable for driving conversions at scale.

Best Landing Page Builder for Customization and Design Flexibility

If creative freedom and unique designs are your priorities, Shogun and Unbounce are the best choices. Shogun, a favorite among e-commerce businesses, integrates seamlessly with platforms like Shopify and offers deep customization for product-focused landing pages. Unbounce offers smart traffic optimization and a powerful editor, perfect for creating bespoke designs that align with your brand identity.

Best Landing Page Builder for E-Commerce Integration

For businesses focused on e-commerce, Squarespace and Swipe Pages provide tailored solutions. Squarespace is known for its elegant designs and built-in e-commerce features, making it perfect for creative entrepreneurs. Swipe Pages, meanwhile, excels in speed optimization and mobile-first designs, ensuring high conversion rates for mobile shoppers.

Best Landing Page Builder Tool for Conversion Optimization

If maximizing conversions is your ultimate goal, LeadPages and ClickFunnels are standout options. LeadPages is beginner-friendly and offers robust A/B testing and analytics tools, making it an excellent choice for marketers who want to optimize their campaigns without a steep learning curve. ClickFunnels specializes in sales funnels, enabling you to build multi-step campaigns that guide prospects from interest to purchase seamlessly.

Landing page builder software feature and pricing comparison table

 

Software Key Features Free Version Paid Plans Starting Cost
Instapage Drag-and-drop editor, A/B testing, analytics, personalization, team collaboration No Core, Optimizer, Team & Agency $199/month (Core)
Unbounce AI-powered copywriting, drag-and-drop editor, A/B testing, pop-ups, sticky bars No Launch, Optimize, Accelerate, Scale $99/month (Launch)
Mutiny Personalization, A/B testing, analytics, integrations with CRM and marketing tools No Custom pricing Contact for pricing
Leadpages Drag-and-drop editor, templates, integrations, mobile-responsive designs, lead capture No Standard, Pro, Advanced $49/month (Standard)
Swipe Pages AMP landing pages, drag-and-drop editor, multi-step forms, analytics No Startup, Marketer, Agency $29/month (Startup)
Squarespace Templates, drag-and-drop editor, e-commerce features, analytics Yes Personal, Business, Commerce Plans $16/month (Personal)
ClickFunnels Funnel templates, drag-and-drop editor, email automation, CRM integration No Basic, Platinum, Two Comma Club $127/month (Basic)
Shogun Shopify and BigCommerce integration, drag-and-drop editor, page builder for e-commerce No Build, Grow, Scale $39/month (Build)
Wix Drag-and-drop editor, templates, SEO tools, analytics Yes Combo, Unlimited, Business Plans $16/month (Combo)
Weebly Drag-and-drop editor, templates, e-commerce tools, analytics Yes Personal, Professional, Performance $6/month (Personal)