Unbounce
Landing page builder
Popups and sticky bars
A/B testing
AI optimization
AI copywriting
Webflow
Visual Drag-and-Drop Editor
CMS & Dynamic Content
Responsive Design
SEO & Performance Optimization
Choosing the Right Website Builder for Your Needs
Selecting the right website builder tool depends on your specific use case, whether you’re a small business, an enterprise, or require a platform that excels in a particular feature. With so many options available, it’s crucial to pick a tool that aligns with your goals, budget, and technical expertise. Below, we explore the best website builder tools for small businesses (SMBs), enterprises, and four key website features.
Best Website Builder Tool for SMBs
Small and medium-sized businesses (SMBs) need a website builder that is cost-effective, easy to use, and flexible enough to accommodate growth. Squarespace and Wix are two strong contenders, offering user-friendly drag-and-drop editors, a wide range of templates, and built-in eCommerce features. Weebly, now owned by Square, is another good option for SMBs looking for a simple but effective website solution. These tools require minimal technical skills, making them ideal for small business owners who need a website up and running quickly.
Best Website Builder Tool for Enterprises
Enterprises require a more robust website builder with advanced customization, security, and scalability. Shogun is an excellent choice for enterprises using Shopify or BigCommerce, offering powerful customization and A/B testing capabilities. Mutiny, which specializes in personalization and conversion rate optimization, is also a strong option for enterprise-level marketing teams looking to create dynamic experiences tailored to different audiences. ClickFunnels is another contender, particularly for companies focused on lead generation and sales funnels rather than traditional websites.
Best Website Builder for High-Converting Landing Pages
If your priority is creating high-converting landing pages, Instapage and Unbounce stand out. Both platforms offer industry-leading A/B testing, heatmaps, and AI-powered optimization features. Leadpages is another good option, especially for small businesses that need an affordable yet powerful landing page builder with lead capture tools.
Best Website Builder for Mobile-Optimized Pages
For mobile-first design, Swipe Pages is an excellent tool, offering AMP-powered landing pages that load fast and look great on any device. Unbounce also has strong mobile optimization features, making it a top choice for businesses that prioritize mobile conversions.
Best Website Builder for eCommerce
For businesses focused on eCommerce, Squarespace and Wix are solid choices for small stores, while Shogun provides advanced customization for larger businesses using Shopify. ClickFunnels is also a strong contender for businesses focusing on sales funnels rather than traditional product listings.
By selecting the right tool for your specific needs, you can build a website that not only looks great but also supports your business goals efficiently. Whether you’re an SMB, an enterprise, or need a tool tailored for conversions, mobile optimization, or eCommerce, there’s a perfect website builder for you.
Website builder software feature and pricing comparison table
| Software | Key Features | Free Version | Paid Plans | Starting Cost |
| Instapage | Landing page builder, A/B testing, heatmaps, AI-powered optimization | No | Yes | $299/month |
| Unbounce | Landing pages, A/B testing, dynamic text replacement, AI-powered optimization | No | Yes | $99/month |
| Mutiny | Personalization, AI-driven content optimization, conversion rate optimization | No | Yes | Custom pricing |
| Leadpages | Landing pages, lead capture, drag-and-drop editor, integrations | No | Yes | $49/month |
| Swipe Pages | AMP landing pages, mobile-first design, fast-loading | No | Yes | $29/month |
| Squarespace | Website builder, eCommerce, templates, blogging, SEO tools | No | Yes | $16/month |
| ClickFunnels | Sales funnels, lead generation, email automation, upsells | No | Yes | $147/month |
| Shogun | E-commerce page builder, Shopify/BigCommerce integration, drag-and-drop editing | No | Yes | $39/month |
| Wix | Website builder, templates, eCommerce, SEO tools, drag-and-drop editor | Yes | Yes | $16/month |
| Weebly | Website builder, eCommerce, SEO tools, simple drag-and-drop editor | Yes | Yes | $10/month |
