Convertkit
v.a. €0,-
About the Convertkit
ConvertKit is a popular email marketing platform designed specifically for content creators, bloggers, and small businesses who want to build meaningful relationships with their audiences through email. Known for its simplicity, ease of use, and powerful automation tools, ConvertKit enables creators to grow their email lists, engage their subscribers, and nurture leads through personalized and targeted email campaigns. It is particularly favored by those in creative industries, such as writers, podcasters, and online course creators, due to its focus on helping users connect with their audiences and grow their businesses.
Is Convertkit the email marketing software for you?
Email marketing is a crucial part of building and nurturing an online audience, and choosing the right platform can make a big difference. ConvertKit is a popular option among creators, bloggers, and small business owners, offering a range of features designed to make email marketing simple and effective.
Convertkit pros
- Easy to use: ConvertKit is designed with simplicity in mind, making it easy for beginners to get started. The platform has an intuitive interface that’s less overwhelming than some other email marketing tools.
- Automation capabilities: One of ConvertKit’s strongest features is its automation capabilities. You can set up automated email sequences based on user behavior, tags, and actions to nurture subscribers efficiently.
- Tag-based system: Unlike many platforms that rely on lists, ConvertKit uses a tag-based system. This makes it easier to organize your subscribers, personalize emails, and avoid duplicate contacts.
- Landing pages & forms: ConvertKit offers customizable landing pages and opt-in forms that allow you to easily capture leads without needing a separate tool.
- Built for creators: If you’re a creator—whether a blogger, YouTuber, or course seller—ConvertKit’s features are tailored specifically to your needs, with content-based features that make audience engagement easier.
- High deliverability rates: ConvertKit is known for strong email deliverability, ensuring that your messages end up in your subscribers’ inboxes, not their spam folders.
Convertkit cons
- Limited design flexibility: ConvertKit’s email templates are simple, and it doesn’t offer the same level of customization or advanced design features as platforms like Mailchimp or ActiveCampaign. It’s better suited for text-based emails rather than highly visual campaigns.
- Lacks advanced CRM features: While ConvertKit is great for email marketing automation, it lacks some of the more robust CRM tools that larger businesses may need. It doesn’t offer as many advanced segmentation and sales pipeline features.
- High price: ConvertKit’s pricing can become expensive as your subscriber list grows. While it offers solid value for creators, larger businesses or those on a tight budget might find more affordable alternatives.
- No phone support: While ConvertKit offers email support and live chat, it lacks phone support, which could be a drawback for users who prefer more direct customer service options.
Convertkit key feature: Visual automation builder
One of ConvertKit’s standout features is its visual automation builder, which allows users to create complex email workflows with ease. This drag-and-drop tool lets marketers design automated email sequences based on subscriber behavior, making it simple to send the right message at the right time. For example, users can set up workflows to automatically welcome new subscribers, send content upgrades, follow up after a purchase, or re-engage inactive subscribers. These workflows help creators automate their email marketing while maintaining a personal touch, allowing them to scale their efforts without losing authenticity.
Convertkit key feature: Subscriber tagging and segmentation
ConvertKit also offers subscriber tagging and segmentation, which are key to delivering personalized content. Instead of using traditional email lists, ConvertKit operates on a tag-based system where users can assign tags to subscribers based on their behavior or interests. This allows for highly targeted campaigns, where specific groups of subscribers receive content that is most relevant to them. For instance, a blogger could send one email to subscribers interested in a specific topic while sending a different email to those who have purchased a product, all within the same campaign. This targeted approach improves engagement and conversion rates, as subscribers receive content that aligns with their interests.
All Convertkit features
- Grow: Reach new fans, capture email addresses and keep them engaged
- Connect: Know your audience and build a relationship-driven business
- Automate: Your time-saving superpower giving you maximum results, with minimal input
- Monetize: Ramp up your income with different revenue streams
Pricing and plans
- Newsletter plan: $0 – No cost, no catch. For up to 10,000 subscribers, the free plan includes unlimited landing pages, forms, and email broadcasts. However, automation features are limited, and there’s no access to premium integrations or support
- Creator plan: $9/month – Automate your work. Starting at $9/month, this plan unlocks full automation, integrations, and priority support. The price scales as your list grows
- Creator Pro plan: $25/month – Scale your business. Starting at $29/month, Creator Pro adds advanced features like Facebook custom audiences, advanced reporting, and deliverability reports. It also includes a newsletter referral system, priority support, and subscriber scoring.
In summary, ConvertKit is a powerful, creator-focused email marketing platform that combines ease of use with robust automation and personalization features. Designed to help content creators build and engage their audience, it offers tools for growing email lists, delivering targeted content, and monetizing through email marketing. Its automation, segmentation, and e-commerce features make it a favorite among creators who want to scale their business and connect more deeply with their audience.
Exercise caution when using this service. They may freeze your account for questionable reasons and issue a refund, but your followers won’t receive any compensation. It’s a frustrating experience with a company that appears to focus on exploiting small amounts of money from creators.
My team is currently using ConvertKit, and while it’s straightforward to create landing pages and send newsletters, the backend can be overwhelming and difficult to navigate. Even my email marketer, who is among the best in the business, struggles to find important tools and automations. We’re actively looking for a different provider at this point.
I run an email marketing agency, and 90% of our clients use ConvertKit. It’s definitely our favorite tool. It strikes the perfect balance between being feature-rich and user-friendly, making it accessible for our less tech-savvy clients. In my opinion, it’s the best option out there.