Best AI SEO Tools for 2025

Semrush

Keyword research

Site audit

Backlink analysis

Content marketing toolkit

AI writing assistant

Scalenut logo

Scalenut

AI-powered content research

NLP optimization

Keyword planning

SEO reports

Writesonic

AI content creation

SEO-optimized blog posts

Keyword suggestions

SurferSEO integration

GetGenie logo

GetGenie

WordPress plugin

Content generation

SEO scoring

Competitor analysis

AISEO logo

AISEO

AI writer

Readability enhancer

SEO optimizer

Plagiarism checker

Choosing the right AI SEO Tool

AI-powered SEO tools can drastically improve content strategy, keyword research, and on-page optimization—but with so many tools out there, picking the right one for your needs is key. Different businesses and goals require different features, so choosing based on use case ensures you get the most value from your investment. Below, we break down the best AI SEO tools by business size and four essential features.

Best AI SEO Tool for SMBs

For SMBs looking for a user-friendly platform with robust AI content capabilities, Scalenut is a standout. It combines AI writing with SEO strategy features like topic clusters and keyword planning, making it ideal for smaller teams that want a streamlined workflow. Scalenut’s affordability and ease of use make it an excellent entry point for growing businesses aiming to compete in organic search.

Bets AI SEO Tool for enterprises

When it comes to enterprise-scale SEO, Semrush remains the most comprehensive. While not traditionally AI-first, its recent integrations of AI-driven insights into keyword tracking, competitor analysis, and site audits make it a powerhouse for large-scale operations. The depth of its data, combined with AI enhancements, supports the complexity and volume enterprises need to manage.

Best tool for AI Content Generation

Writesonic leads in AI content creation, thanks to its high-speed, high-quality generation capabilities across formats—from blog posts to ad copy. With SEO-optimized templates and real-time editing suggestions, it’s a solid choice for marketers who need fast, SEO-friendly content at scale.

Best tool for SEO Optimization Guidance

AISEO excels in providing detailed optimization suggestions for existing or AI-generated content. Its real-time scoring system and SERP analysis help users refine their work for maximum search visibility. This makes AISEO especially useful for fine-tuning content before publishing.

Best tool for WordPress Integration

For WordPress users, GetGenie offers seamless integration directly into the CMS. It combines AI content generation with keyword and SERP analysis, allowing content teams to create and optimize posts without switching platforms. It’s perfect for bloggers and site managers who want AI tools built into their publishing flow.

Best tool for Keyword Strategy

Semrush still dominates in keyword research and strategy, now boosted by AI-powered recommendations. Its tools for tracking trends, clustering keywords, and analyzing competitors offer the strategic depth needed for campaigns of all sizes. For businesses focused on long-term keyword planning, it remains the gold standard.

AI SEO tool features and pricing comparison table

Software Key Features Free Version Paid Plans Starting Cost
Semrush Keyword research, site audit, backlink analysis, content marketing toolkit, AI writing assistant Limited Pro, Guru, Business $129.95/mo
Scalenut AI-powered content research, NLP optimization, keyword planning, SEO reports Yes Essential, Growth, Pro $39/mo
Writesonic AI content creation, SEO-optimized blog posts, keyword suggestions, SurferSEO integration Yes Unlimited, Business, Enterprise $20/mo
GetGenie WordPress plugin, content generation, SEO scoring, competitor analysis, keyword research Yes Pro, Agency $19/mo
AISEO AI writer, readability enhancer, paraphraser, SEO optimizer, plagiarism checker Yes Premium, Pro $15/mo